After the success of last year’s Obey Your Verse campaign, Erik Marinovich was once-again commissioned by Sprite to create the hip-hop inspired lettering used on every can. Erik continued the campaign with the Cold Lyrics Series, featuring 6 custom-lettered lines from influential hip-hop artists including Vince Staples, Lil Yachty, DRAM, Vic Mensa, Kamaiyah and Kap G.